Life’s about keeping it simple.

Finding a way to do things we do everyday, better.

It all started out with the idea of being able to lace up a pair of Converse in a really cool way. Then it became a passion to simplify the whole shoe tying process, because who really ties their shoes anymore anyway? Two friends from Southern California with a vision to change the way we do one simple task everyday. Tying Shoes. For practical reasons it’s about not having to tie kids shoes that are too young to tie their shoes anyway. And from a straight up fashion and style perspective, it’s all about personalizing your kicks! Who doesn’t want to trick out their lace pattern in their own way. Your color choice, your pattern, your style. So get your Synch on and show us your style in the Pics section!