Life’s too short to stress over little things.

With all of the advancements made in shoes over the years, we still have to tie and untie our shoes.

Sure we could get slip-ons with no laces and advertise to the world that we're straight up lazy. Or get some crazy looking elastic laces that definitely shout to the world that we've given up on all sense of fashion sensibility.

Growing up wearing Chucks and Vans, it made sense that my two boys would follow suit and that's where this whole adventure began.

After they graduated out of velcroed shoes and wanted to get "big boy" ones like dad, my daily life turned into a never ending job of tying their shoes. So much so that I began to loathe tying and untying my own shoes.

But, I wasn't ready to give up my Chucks and Vans for the sake of convenience, those shoes are the epitome of timeless classics that I'll wear forever.

So I decided to do something about it.

I set out to create a pair of laces that looked great, especially in Chucks and Vans, felt great, made it a cinch to slip in and out of my and my boys' shoes, never came untied, and were fully adjustable.

After months of researching, crafting, and testing my own laces, I launched Synch [sinch] Bands in July 2010.

Since then, it's been amazing to see how far an idea from a little town in Southern California has spread throughout the world.

We stand by our laces with a 100% money-back guarantee and every US order ships with a free shipping label should you want to swap out a pair for another color or size.

At the end of the day, I started this company to make my life a little easier and I hope you fall in love with Synch Bands, too. Especially all the time and headaches you save yourself with this simple invention.

All the best,

Eddie Cox